STEVIE MAY COLLECTIVE: FEATURING SHEREEN JUPP

Filled with original artwork, articles, interviews and editorials, Mother Muse is a Canadian fashion and lifestyle printed coffee table book curated by Model and Mumma Shereen Jupp. We talk to Shereen about inspiring others, motherhood and slow living.

Mother Muse focuses on the slow living modern mother. What do you hope to achieve with Mother Muse?

Mother Muse started off as a passion project six months after having my daughter. I've been in the modelling and fashion industry since I was 15 and being part of that industry for so long I admire the quality of high fashion and art. There was not a single magazine on the market that focused on Mothers in such a way a fashion magazine did - filled with art, editorials, articles and poetry that oozed quality. Mother's deserve that, and thus Mother Muse was born. 

When did you decide to turn your passion turn into a career?

As soon as the idea came to me - I decided this is what I was meant to do.

Mother Muse is a collective of all things sustainable and beautiful. When curating each edition of Mother Muse what do you look for in the labels you feature?

I focus on emerging brands, and I believe in supporting new and fresh companies, just like they have supported me. We are a community and we are able to all grow together and be successful. When looking for brands I consider some key points, are they sustainable? Do they ooze quality? And would mothers wear them? Mother Muse focuses on the mother and I ask myself a lot of these questions. It's not about just throwing a bunch of advertisements I don't believe in, every brand in each issue I truly believe in and support and I feel other women will appreciate them as well.

Why did you decide to include Stevie May in your next issue?

Stevie May caught my eye immediately through another mothers Instagram. The shop is gorgeous and the fabrics used are amazing. I feel there is a piece for every woman in each collection, not to mention they all have something unique that you don't see everywhere else, I personally love that when I am looking for a piece.

Has fashion always been a big part of your life?

Yes - My mother used to say I was a tomboy that always wore dresses. It's true to this day.

With the evolution of online, it’s amazing to see you release a coffee table edition of your mag. How do you feel about print being a dying medium?

I've always believed in print - I think we are extremely fortunate to have such an amazing online platform where all of us can connect. But, print goes back to the quality I look for, because Mother Muse is about quality and having something special printed for the women who deserve it the most, which makes it more real and authentic. You can actually hold the book in your hands, drink a cup of coffee and have a peaceful moment, weather it be in your room, outside, in the car etc. It may be more expensive and not free like we are used to with this online world but trust me, its worth it. Mother Muse is something that will inspire you and you'll cherish it. 

Your beautiful daughter Adaline Rose was a big inspiration to creating Mother Muse. How has your life changed since becoming a mother?

In every way possible. You really appreciate life on many levels after having a child. I am only 25 but before her I was just a girl and becoming a mother has transformed me into a woman. She makes me want to be the best I can be, so I am forever grateful.

What’s one of your most favourite moments as a mother so far?

Every day is a favourite moment. I know that sounds cheesy but it's the truth. She makes me laugh everyday and watching her grow and learn things literally makes for very special moments. 

Who do you look to for inspiration?

A lot of women inspire me, but I get a lot of my inspiration from peaceful quiet moments or just being in nature.

Where do you hope to take Mother Muse in the future?

I am just focusing on the moment Mother Muse is in - I feel taking it slow and growing on quality is my most important goal. I don't want to rush something so beautiful and I am so blessed with the growth it’s had already in such a short time. The first book launched only five months ago, so I am taking it day by day. 

Shereen wears the Atlas Top.

The latest issue of Mother Muse is available for purchase here.

Read why Mother Muse loves Stevie May here.